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#42 bite-sized case studies to grow your saas

[+free tool]

hey there, It's mariano

wishing you a lovely saturday from saas-HQ.com

Welcome to my newsletter. every other week, I send:

1 to 3 bite-sized case studies to grow your saas

1 to 3 curated resources from top-notch experts

let’s dive in!

[bite-sized case studies]

PRICING

1) pricing & business models

One of the most interesting growth levers you can experiment with is pricing.
It has an immediate impact on your bottom line and cashflow.

But, you need to make it work with your business model 

This week I talked with a founder who explained he decided to remove monthly plans and have only annual. This is because some users will use their product occasionally and turn on the subscription only when they needed (just one or two times in a year)

He said to me: “I’m not interested in serving this customers, so I switch all my plans to annual”.

Now the focus is on the right place.

You can do this in many ways. See how Jason did it for his hosting company:



 Growth tactic by Jason Cohen & Steven Cohn

RETENTION

2) friendly reminder of what monthly churn rates cost you in revenue each year:

Growth tactic by dirk salhmer

BUSINESS MODELS

3) rephonic’s playbook

growth tactic by james potter

ACQUISITION

4) round of experts

seems legit.

I’ve had similar success with this kind of approach.

growth tactic by nxusnetwork

🛠 TOOL OF THE WEEK

I recently started doing some customer interviews and found this awesome tool for recording, taking notes and getting AI summaries.

It also shows the speaking time during the calls, an smart and subtle way to make shut the f*up! 😇

free plan is super generous and more than enough for most cases.

aaand that’s a wrap for today’s edition!

thinking on making changes on this newsletter,
is there anything you would like to see more?

let me know by replying this email

best
— mariano martene