#39 🏰 Bite-sized case studies to grow your SaaS

✅ 1 to 3 bite-sized case studies to grow your SaaS

✅ 1 to 3 curated resources from top-notch experts

[Bite-sized case studies]

PRICING / ACQUISITION

1) Hike pricing strategy while driving urgency

A 'Price Hike' strategy is a simple yet brilliant approach to drive urgency and reward early birds.

Start with a lower price point and increase it incrementally after every few sales.

But the best part is how.

Here's how Steph Smith did this with her Internet Pipes course:

→ Price started at $30,
→ Price hike of $20 for every 20 sales
→ Price currently at $310

For a total of 607 sales! (and climbing fast)

It makes it feel like you need to get it now, or else you'll miss a huge opportunity. It works also for testing your pricing and build some authority on the process. Brilliant 👏
 

Growth tactic by Steph Smith

ACQUISITION

2) Warm users before emailing them -aka Pretargeting

You spent hours building email lists for cold outreach, wouldn't it make sense to make good use of this?

They’re your ICP after all.

The idea is to warm prospects up to your product before sending the cold emails.

You can upload your list of emails and create Custom Audiences for Facebook, X and Linkedin.

Be careful with ad fatigue, What has worked best for me is:

1) Free Lead Magnets (valuable content)
2) Consumable & actionable content (short format / social selling)
3) Memes (no kidding🤷‍♂️)

Bonus: Try experimenting with lookalike audiences from your best email lists.

EXPANSION

3) Proof that you can build a $1M saas in ANY category

This is not a growth tactic, but it will serve as an introduction to the ‘Resource’ that you will find below in this newsletter.

In this post, you will find a collection of 50 vertical SaaS. They all did the same:

• Identify an underserved market segment.

• Examine where current solutions fall short and develop a product specifically designed for that target audience.

• Avoid wasting resources on recreating standard features (such as billing, subscription management, or CRM)

But most of all, they….

→ went like crazy on addressing unique challenges within their chosen market.

Growth tactic by Pat Walls

The Vertical SaaS Knowledge Project

This is a long read from a VC that focuses exclusively on vertical SaaS.

It’s full of case studies and explains the way they have grown many vertical SaaS by expanding into niche market and through the value chain.

Super interesting reading and might give you new ideas on how to grow your company 🧠.

Vertical and SMB SaaS aren’t just great businesses; they can be incredible platforms that can achieve a high market share percentage, and enjoy network effects.

1) Win the Category:

• Picking Your Market

• Control Points 2.0

• Truths About Vertical SaaS

2) Expand Offerings:

• Multi-Product Opportunity

• Multi-Product Getting Started

• Payments

• Payroll

• Insurance

3) Extend through the value chain:

• Patterns of Extension

• Supplier Extensions

• Employee Extensions

• Consumer Extensions

• Marketplace Take Rates

• Industry Transformation

By David Yuan 

🛠 TOOL OF THE WEEK

If you're a founder or do growth, you likely spend a lot of time working with calculations, forecasts, and models.

These models are essential as they provide a playground to interact with and imagine scenarios.

Typically, this work is done on spreadsheets, but they can be messy, hard to understand, and not everyone can follow them easily. Until now….

Enter Decipad. The tool that will change the way you present numbers. Think of it as a note-taking app, similar to Notion, but with real-time calculations.

It's something I've been craving for a long time, and I just got into my hands to begin playing with it, and it feels quite good! I'm confident you'll love it too.

📬 SUGGESTION BOX