✅ 1 to 3 bite-sized case studies to grow your SaaS

✅ 1 to 3 curated resources from top-notch experts

[Bite-sized case studies]

PRICING

1) Canva with unique pricing offers

Canva came up with this 1 day pass for 🇮🇳 Indian market.

Which makes a lot of sense, and seems obvious now but let’s admit it: usually not a default option.

This time-based pricing strategy makes you wonder if there are other strategies that can unlock revenue for your SaaS.

Explore other freemiums pricing at the end of this email (Free Resource section)

Growth tactic by Deepak Gopalakrishnan

ACTIVATION

2) Beehiiv wants to sponsor your newsletter

First of all, big news! I team up with Katarina to launch a new newsletter: Curated in SaaS (yeap a second one 🎉).

As soon as I created the newsletter on my email platform beehiiv I received an instant sponsor offer:

Why is this a good tactic?

1/ Encourage the creator to take action with a time-limited opportunity ⏱

2/ Offer economic incentive 💸

3/ Drive awareness for the beehiiv ads network (sponsors) 📣

This is a example from beehiiv to activate their newsletter creators while introducing their features.

PS: Join Curated in SaaS and cut through the noise with 5-7 posts of actionable, valuable, SaaS-related posts. Biweekly.

BRAND AWARENESS

3) Brand building is the new link-building

Citations from high-authority sites establish your brand as a trusted source, boosting SEO organically. Anchor text links can be helpful, but focus on quality content that earns citations naturally.

Guest posts on Low-traffic sites offer minimal benefit

Shift your strategy towards activities that build long-term brand awareness and trust

Growth tactic by Eli Schwartz

How to Pick the Right Freemium Strategy for your SaaS

This post has two parts:

• First, we’ll navigate the Freemium Decision Tree to clarify the conditions that make each free model suitable for a given product.
  

• Next, we’ll dig into three specific examples (Snowflake, Zoom, and Notion) to highlight the tradeoffs companies have had to make in real life to optimize their freemium strategy.

🛠 TOOL OF THE WEEK

I recently came across fillout, a form creation tool that truly impressed me with its user-friendly and intuitive interface.

With way better pricing than typeform and more free options than tally it has become part of our no-code tool stack.

📬 SUGGESTION BOX